Supermarkets and retailers have long used this method because they send the old clients and potential future sales. Retailers can especially be creative about how they promote their wares. People in the music industry, for example, can send the CD trial to prospective clients.
Direct mail advertising is a new mover marketing procedure that involves literature written is sent to the target customers. It may be postcards, brochures, pamphlets, etc., to show the goods or services of the company. Some also include an upcoming event that requires the participation of consumers. This method has long been used by both profit-based organizations and non-profit.
As this method could potentially low cost and effective, other industries also joined. Credit card providers launched their own campaign to lure clients. They mail the application form so that consumers can easily apply for one.
A targeted campaign using addresses of consumers who have agreed to receive e-mail via the US postal service. This group may have been participants in the survey or other means and are willing to give their basic information to receive mails and updates,
campaign targeted not need to use all the addresses published in certain locales. Consumers who receive a letter may or may not have agreed to this process. Campaign management sees this as a good step because it can involve a larger target audience. They believe even those who may not be interested may suddenly feel compelled to buy.