People who learn through video are able to retain new information more quickly and accurately. Video has all of the elements of communication, making it far more successful than other training mediums.
Training video production has a wide range of applications. It can be used to teach clients or customers how to utilise a product or service, as well as to teach or train employees inside.
The most crucial aspect of creating training videos is ensuring that they are clear, succinct, and engaging for the intended audience.
Aspects of good video editing
Video is more of a “show” than a “tell” medium. People are more likely to remember what they see more than what they hear. As a result, video is visually appealing from an editorial standpoint, and training videos are ideal at combining both of those senses into one piece of content.
Frequently change your shots. Regular shot changes give the impression that something is missing. It’s an old television technique that you’ve probably seen before. It maintains spectator interest.
Each photo should be carefully composed. Videographers choose shot sizes and camera angles with care, just as we do with words, to ensure that they are grounded in the purpose.
Make use of additional message components. More than just film may make a video engaging. It incorporates text visuals as well as other elements such as music, images, and special effects, as needed.
Motion should be present in the shots. Show someone turning a door handle if you need to demonstrate it. Show people walking in, not just the front of a building. The action retains the audience’s attention.
Effects should be used with caution. Special effects will deliver the message or reinforce learning when it is suitable. A flashback could be depicted using a black and white effect. However, keep in mind that video bling should be avoided.
Aspects of successful video production
It’s pointless to show folks something if the image isn’t clear. Good training videos will be shot and edited in a way that makes the learning come alive. Here are some examples of how this can be accomplished in practise.
The shots are consistent. Shaky cam, sometimes known as queasy-cam, is distracting and detracts from the professionalism of your video. A tripod, monopod, or other solid surface should be used to attach cameras.
Make sure the white balance is accurate. This is one of the easiest things to overlook, but it goes a long way toward making your images look professional when done correctly.
The images are well-lit. Each shot has a bright enough person or object to view. Furthermore, the light does not come from behind them in such a way that they appear to be silhouetted.
The images are sharp. What else can I say about how blurry pictures never look good?
The audio is clear and bright. There is no background noise or echo, and everyone speaking is clear and understandable. This necessitates the use of the appropriate microphone in the appropriate location.
Assisting others in their learning
The majority of these goals are simple to achieve. When creating traditional classroom learning, most learning experts will be conversant with the learning aspects. The manufacturing and technical aspects are simple to grasp, but practise will be required.
What characteristics distinguish a good training video? The information is well-structured and created, and it is anchored in the learning purpose.
At AVC Immedia, their training video production services focus on your business objectives to create unique informative videos that speak to the needs of your target audience. Their team of videographers, animators and producers are passionate about helping organisations to make a difference.